World Class Events

We are a fully integrated agency offering event management services to a large portfolio of local, regional and international clients. We provide highly professional and world class services to produce memorable, captivating & state-of-the-art events. Our passion for planning, production and attention to detail led us to initially establish Legend Entertainment back in January 1999. An events agency specialized in producing and organizing concerts and entertainment events

Strategic Alliances

Our very first year was highlighted with the assignment to organize the Global Arab superstar, Amr Diab at Dubai Tennis Stadium. We also launched for the first time, the current superstars, Nancy Ajram and Elissa. In 2002, Legend entertainment was renamed Sundance Events, a strategic makeover of the brand to gear up for the future after expanding services to support Middle Eastern artists through active PR, diary and tour management. Sundance Events also formed links with TV channels and music production houses to provide production management services.

Sundance Events offers services to large as well as small organizations

Because we have never stopped developing innovations in creativity, acquiring new clients and equipment, Sundance is currently expanding operations to Asia in order to offer extensive event management services to clients in every facet. While our services vary to cover all clients’ needs, superior quality standards are maintained throughout the spectrum.